Well, the day is finally here everyone, Toyota has officially revealed their base MSRP pricing for standard i-FORCE 4th Gen models. If you were hoping that we would be getting hybrid pricing as well (like I was), those numbers are going to have to wait till around April 2024 when those trucks come closer to being available to the public.
As of right now, we only have information on the standard i-FORCE (non-hybrid) models which will start shipping to dealers in late December 2023 into early January 2024.
All models you find below in the breakdown sheet will be heading to dealers soon! The hype is real!
More 4th Gen content…
- Color Options
- Trim Levels
- Powertrain
- X-Runner Concept
- MPG Numbers
- First Drive & Impressions
- Toyota Build Configurator
Table Of Contents
Model Price Break Down
What are your thoughts on this pricing? If I’m being honest, I am really surprised that the pricing is this low, especially when compared to the outgoing 3rd Gen. Definitely not the sticker shock we saw from the 3rd Gen Tundra.
Not convinced? Well, if you head over to Toyota’s site right now and build a 2023 with their configurator, you will see that the new MSRP of the 4th Gen is really only a difference of $800 to $2000 when configured with the same base specs.
Vs. 3rd Gen Tacoma
Let’s take the TRD Off-Road for example. A 2023 base TRD OR starts at $36,790, that’s a bit of a way off from the new truck’s base price of $41,800 right? Well here’s the thing, the new TRD Off-Road Tacoma has standard 4×4, no more 2wd option like the last generation had. So, if you equip a 2023 TRD OR with 4WD, the price jumps up to $39,745, making that gap from the last gen to the new gen about $2000. If you plug and play this with every 2023 model and new, you will notice that the new MSRPs really aren’t a whole lot more for a completely new truck with upgraded tech & features, much better transmission, and the list goes on.
SR Trim Price Drop?
In some cases like the new SR, the price is actually cheaper for a new truck when compared to the outgoing generation equipped with the 3.5L V6. Yes the SR of this new gen has a tuned-down 2.4L i4, but it still produces more HP and TQ than the base SR engine we currently have.
Limited Trim Sees Large Increase
The only truck that gets a significant price bump is the Limited which gets a $7K bump over the 2023 model. However, this new 2024 model has loads of new standard features like a 14″ screen, automatic running boards, heated and ventilated seats, acoustic glass, and several others to justify the cost (in my opinion).
Keep in mind, that this is base MSRP and does not include any additional packaging or delivery. Configurator is not live yet for a full breakdown.
Hybrid Pricing Expectations
As I mentioned at the beginning of this article, we should expect pricing for the hybrid i-FORCE MAX models around April of 2024. During this time, we will get TRD Pro and Trailhunter info as well, which I am really looking forward to seeing. I hope that even though they are exclusively hybrid, we don’t see an insane increase. Toyota has to keep the price competitive against the Chevy Colorado ZR2 and Ranger Raptor which range from $55-$60K or so.
If we take a look at the 3rd Gen Tundra, the price difference is around $3000 to upgrade to the i-FORCE MAX powertrain. I was told by the powertrain engineers that the hybrid comments of this truck are nearly identical to that in the Tundra, so I’d suspect the hybrid models will receive a bump in MSRP of around that $3000 range (hopefully less though).
Final Thoughts
What are your initial thoughts on the 2024 Toyota Tacoma pricing for i-FORCE models? How much do you think the hybrids will be? Are you going to be picking one of these trucks up?
Let us know in the comments below! Catch you all in the next one!
5k markup easy
For sure gonna be greedy dealers, but like Konrad said, there are solid dealers still out there.
Yeah, I heard figures of 5-10k. BUT. There are dealers who do not mark up. They pledge not to. I imagine in an effort to pull sales from those that do. But the flip side is that you probably have to camp there to get one, at least at first – lol.
I get that the price doesn’t look that far off between the 23 and 24 OR, but you have to be realistic. Most people want the i-FORCE MAX option anyway for the real improvement over the 23 OR to which the real price comparison would be.
We shall see for the hybrid trucks. Hopefully around 3K ish addition to MSRP. That is about what the Tundra is.
I think the i-FORCE is going to be a pretty large bump. Maybe $5k per model? I sure hope not though. In terms of comparison, I’ve seen 23 ORs selling for $45k – with full options. I imagine a fully loaded new OR will cost in the high 40s. Maybe low 50s. I don’t know if the engine is the only improvement. The trucks seem to be very different, in a positive way as far as the new one goes. Beyond just the option for the much more powerful motor. I guess we’ll just have to see how it performs… Read more »